Newcastle and Arsenal are both “willing to shell out” €50m (£44m) on Atalanta striker Rasmus Hojlund, according to TuttoAtalanta.com.

The Italian website claims that the two clubs are so keen on the Danish international that they have “shifted the focus” away from Juventus’s Dusan Vlahovic in order to pursue the player.

Hojlund only moved to Italy from Sturm Graz for €20m last summer but he has impressed scouts during his first season at Atalanta.

The 20-year-old’s numbers are not exactly anything to write home about, having scored eight times in 25 appearances. However, the forward has improved as the campaign has gone on.

Having bagged just one goal in Serie A before the World Cup, Hojlund has been on a hot streak since the New Year, hitting the back of the net on seven occasions in his last 14 matches.

With Callum Wilson struggling for form, Magpies boss Eddie Howe may see Hojlund as a possible long-term replacement, but we shall see how this transfer story unfolds.